This section has a great deal of information on developing technology and its role in attracting immigrants to settle in Western Canada. The articles are written by researchers and LAC's staff. The introduction inquires about the reasons of how and why Europeans wanted to settle in Canada and what was government's role. The reasons were simple, Canada wanted to prosper economically and their goal was to attarct farmer and make Prairie West its Breadbasket which was linked through Grand Trunk Pacific. Therefore, the government start the initiative to change the image of Canadian West. Murray, Jeffrey (LAC staff) states that in the late 19th century, a massive advertising campaign to change people's perceptions of the West took place. Their motto was “Canada West. The best West.” In order to accomplish their goal, they used modern technology such as printed advertisement to attaract immigrates. The two popular printed advertisement were Pamplets and Posters in order to attract and get their message across immigrants.